Our Corporate Social Responsibility

Heli offers a wide range of services suitable for new inventors and startup companies.  We customize our services as required to meet the unique needs of every project and client. The Service start from concepts through to commercial product manufacturing.


Product safety and quality

Children’s product safety is necessary to Heli’s operations. We embed safety and quality into every product and play experience, ensuring we comply with all applicable regulatory standards, which are inherently stringent. Our process is illustrated below, showing how safety and quality are embedded in every aspect of our business from the design, development, manufacturing and distribution to use phases.


Evaluation

We pull together the worldwide product regulation framework, product histories, design, brand and consumer insight in assessing safety parameters for all of our brands and products.



Product research and development

We refine our products based on consumer insights and the application and establishment of global and unique regional product configurations. Every country Heli distributes in has distinct children’s regulatory safety laws requiring government certifications or equivalent endorsements, and we adapt accordingly.


Quality test and certification

Heli has a set of complete quality guarantee system and advanced management concept, which would satisfy different customers’ demands and pass toys standard tests, including European Union standard EN 71-123, EN62115, EMC, RoHS, WEEE, PHTH, REACH, PAHS, US standard ASTMF963, CPSIA, FCC, AU standard ISO8124, Japanese standard ST2002 and Chinese standard GB6675, GB19865.





Environmental sustainability

Heli recognizes that we have a role to play in minimizing the impact of our operations on the environment and ultimately want to protect the world for the next generation to inherit. We are working to reduce emissions; implement localized watershed strategies; maximize waste diversion through reductions, recycling, and reuse programs; lower the impact of our products; design and build sustainably; and inspire diverse global communities to protect the magic of nature together.



Human Rights and ethical sourcing

We support children facing serious illness and their families around the world in ways only Heli can, leveraging the power of our stories, beloved characters, unique experiences, employee ingenuity, and cast member talents. In our ever-growing sandbox, we focus on attracting, developing and retaining the best talent, as well as creating a positive employee experience that drives collaboration, partnership and high performance.